Portfolio

Work & Projects by Jongmi Bae

A selection of product design work by Jongmi Bae — from leading design at a sports betting startup to interactive research projects at Carnegie Mellon's Entertainment Technology Center.

Professional work

Industry experience

  • 2025 – Present

    JTL Hub

    Founder & Business Owner · Santa Clara, CA

    Founded an e-commerce business importing goods and selling online. I own the full experience end-to-end: sourcing, brand identity, product photography, listings, and customer experience — design thinking applied directly to a business I run.

  • 2020 – 2022

    SPODIO Group

    Lead Product Designer · San Francisco, CA

    Designed an end-to-end digital sports betting experience for the emerging sports betting market — from user research and flows to a complete high-fidelity design system, balancing excitement with clarity and responsible-use patterns.

  • 2020

    Interactivism

    UX Designer · Pasadena, CA

    Redesigned a client's content-targeting web app, enhancing the UI so users could build and run ad campaigns more efficiently.

  • 2019

    Treatspace

    UX/UI Designer · Pittsburgh, PA

    Redesigned the internal dashboard UI for the Treatspace healthcare platform and a self-service online testing tool, working closely with product and engineering from research to early implementation.

  • 2017

    AxleHire

    UX/UI Designer · San Francisco, CA

    Created the end-to-end experience for AxleHire's responsive website from lo-fi to hi-fi prototypes, and redesigned the company branding, sitemaps, and user flows.

  • 2016

    Weber Shandwick

    Creative Director Intern · Seoul, South Korea

    Designed digital content and promotional materials for major clients including USMEF, Tetra Pak, Philips, Ocean Spray, Kayak, and Samsung Pay.

Carnegie Mellon · Entertainment Technology Center

Research & interactive projects

NextAR ↗

UX Designer · CMU ETC Silicon Valley · Spring 2020

A multi-player social augmented reality experience connecting players in different physical locations through gesture interactions and shared virtual spaces — including a virtual BBQ party experience exploring how AR can build real social connection.

Universal Insignia ↗

UX Designer · CMU ETC · Spring 2019

An interactive iPad application and digital badging system built with Pittsburgh-area school districts, letting students share classroom achievements at home and helping parents engage with what their kids are learning. Included first-hand user research and iterative user testing with students.

Cycurity ↗

UX Designer · CMU ETC · Fall 2019

A multiplayer digital escape room and leaderboard gamifying the Presidential Cybersecurity Cup (Dec 2019), in partnership with CMU's Software Engineering Institute. End-to-end product design: formative research, interactive prototypes, and usability & A/B testing.

Project archives: NextAR · Universal Insignia

Fine art

Exhibitions & recognition

Before moving into product design, I trained and exhibited as a fine artist — an MFA in 2D Design at Cranbrook Academy of Art and a BFA at the School of the Art Institute of Chicago (Merit Scholarship recipient).

  • 2018 – 2019

    Mercedes-Benz Selection

    Cranbrook Academy of Art

  • 2017

    Easy Come Easy Go

    Forum Gallery

  • 2017

    Detroit Art Book Fair

    Exhibitor