Writing
Notes on design & building
Essays by Jongmi Bae on product design, UX, and what I'm learning running my own business.
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Designing a Sports Betting App for First-Time Users
What leading design on SPODIO taught me about onboarding people into a product category they don't fully trust yet.
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From Fine Art to Product Design
How an MFA in 2D design and years of studio practice shaped the way I approach UX problems.
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What Running an E-Commerce Business Taught Me About Design
Lessons from building JTL Hub — where every design decision has a direct line to revenue.